How to design effective packaging for your brand?

Packaging Design

Let’s see in depth breakdown of physical Packaging & Packaging Design.

You get to see closely all about:

1.     What is an effective Packaging Design?
2.     What are the Functions of an effective Packaging Design?
3.     The 5 most effective method to pick the best packaging for your product
4.     How to design effective packaging for your brand
5.     Some Packaging Design Inspirations
How about we clear up the definition, first.

What is an Effective Packaging Design?

In simple words package design is the process of designing the packaging of products.

It involves the  process of  design of creating structure, visuals to carry, identify, protect, display and promote a product. 

It may vary from a simple box toa bottle or a label to an illustrated system of box and inner packaging. It’s the outer appearance of the product. Like the saying,  a book is judged by its cover. In a similar manner the packaging is all it takes to judge the product.

In terms of an effective  packaging design aspect  it usually is  about size, color, shape. Closure, appearance, protection and how economical the product is? As well as  convenience, which is another  aspect.

The effects of packaging materials on the environment are increasingly being taken into consideration.

Packaging is the key one can remember the product; the visuals of the package one can relate to and connect through the brand.

Packaging design is built on brand values, user experience and consumers  can connect. Package should be considerable as a motivation to purchase intent and repurchase consideration. One’s package should stand out between the whole lot of packages kept together on the  shelf.

Whether it’s the Apple’s iPhone packaging, or any new Festive Chocolate packaging, creative tea bags, our eyes caught attraction to the creative ways and visuals in the store with amazing packaging.

Most of the brands and products has the utmost creative packaging, while some of it is terribly failed to grab eyeballs. Packaging design is a skill or expertise require by the graphic designers or packaging designers.

What are the Functions of an Effective Packaging Design?

Packaging design serves multiple functions for a brand as it protects the product, attracts customers, communicates brand identity, provides information, and enhances customer experience.

Effective packaging design can also influence purchasing decisions and create a memorable impression of the brand.

Packaging design has multiple functions and objectives to accomplish lets look at them one by one:

Contain: Package has to hold the product, whether it is a box, any container, bottle, flask, or even the labels to get to its destination.

Identification: Package design serves as an identification/ branding of the product. It’s the identity of the product that which brand it belongs to and what product does it contain

Protect: The Package protects the product from the environment such as dirt, dampness etc. keep it safe inside.

Preserve: The package is designed such so that it can increase the shelf life of the product.

Carry: Distribution of the product from manufacturing unit, to the store, to the consumer the package has to transfer without the product has been affected.

Communicate: The package talks about the association of the brand, the category of the product, product description, marketing and nutritional factors etc.

Display: Display the product at the store, easy to grab attention, and motivates consumers to purchase.

Advertise: It also serves as a form of direct or indirect advertising for the consumer. people cannot buy at the first instance but they can remember the package and opt for it later on.

The 5 most effective method to pick the best packaging for your product

It’s what’s on the inside that counts, but it’s amazing what good packaging can do for your product. Effective packaging can elevate your brand, justify a high price point, and serve as a key distinction between yourself and your competitors — and that’s just the beginning.

To understand why packaging is so important, you have to understand what your packaging communicates. There are a few fundamental elements of your product packaging as discussed below: 

1. Understand Your Product’s Needs

Every product has unique packaging requirements. Consider factors like size, shape, fragility, shelf life, and storage conditions. For example, food products require airtight and moisture-resistant packaging, while fragile items need protective cushioning.

2. Prioritize Functionality and Protection

The primary role of packaging is to protect your product during storage, transportation, and handling. Choose durable materials that prevent damage, contamination, and leakage while maintaining product integrity.

3. Focus on Branding and Design

Your packaging should reflect your brand identity and attract customers. Use eye-catching colors, typography, and graphics that align with your brand message. Consider sustainable packaging options to enhance your brand’s reputation.

4. Consider Customer Convenience

User-friendly packaging improves customer experience. Opt for resealable, easy-to-open, and portable designs that add value to the product. Packaging that enhances usability can increase customer satisfaction and loyalty.

5. Evaluate Cost and Sustainability

Balancing cost-effectiveness and sustainability is key. Choose materials that fit your budget while minimizing environmental impact. Opt for recyclable, biodegradable, or reusable packaging solutions to appeal to eco-conscious consumers and reduce waste.

Each element communicates something about your brand both on its own and in relation to the entire package. 

These are things like:

• Brand’s voice and values.
• Who your product is marketed to.
• What your product does.

Your packaging also conveys other information, such as its market value and, strange as it may appear, who the consumer can become if they use the product.

In the end, product packaging is all about marketing. The packaging design you choose will help consumers distinguish between your products and other similar products and will aid you in building brand recognition over time.

Packaging that is well-designed can also influence consumer behavior in your favor. For example, 72% of consumers say the packaging of a product influences their purchasing decision, and even more (81%) say it influences their gift selections.

Your packaging is an element of your branding & Marketing Strategy

It needs to:

1.     Appeal to a well-defined buyer persona
2.     Promote your product’s unique selling point
3.     Communicate your brand’s identity

Evoking emotions is key.

Packaging is the most natural medium to make customer care about a product they haven’t yet bought.

A unique shape, pattern or color can set your brand apart from the competition it’s sitting right next to on the shelf. After you’ve caught the customer’s attention, the smaller elements take over. Copy, imagery and communication that built that rapport and trust between product and customer.

How to design effective packaging for your brand

But before you start designing your packaging…

Your packaging represents your entire brand. It informs the buyer about the product but also associates the product as being part of your brand.

So, your product and brand needed to be tied together on your packaging. 

Make sure you’ve got the following on hand as you design your product boxes:

Brand logo

If this is your first venture into designing packaging for products, then the central piece of your product package design will more than likely be your logo. Either way, have your logo on hand and use it in your box design process. Make sure you use a high-quality vector file to avoid pixel blunder.

Colors

Along with your logo, you’ve probably got a handful of colors that your brand associates with. Echoing these colors onto your packaging is a great way to quickly convey your brand’s presence. Using one color palette in your store, on your product, on your website and on your packaging is a core element in branding consistency.

Fonts

Fonts are tricky, as a brand’s logo may be nothing more than its name in a specific font – Google, for example. But you may want to use a specific font to list your products USPs on your product packaging. In that case, know exactly what they are, the ideal weights for them as well as letter spacing.

Imagery

These little elements are often overlooked but really bring your entire design together.

Doodlo Design Studio for your Packaging Needs

Doodlo Design Studio is a leading creative agency specializing in UI/UX design, branding, packaging, illustrations, and web design. With a client-focused approach, we craft visually compelling and strategic solutions that elevate brands. Our innovative designs blend aesthetics with functionality, helping businesses stand out in competitive markets.

Doodlo Design provides effective packaging design for your brands & product. Looking for a Packaging Design of your brand?

Connect with Doodle Design or via mail contact@doodlodesigns.com