Get in touch
© 2025 Doodlo | All Rights Reserved | Terms of Use | Privacy Policy
ICE LAW
Industry
Purpose
Creative
About
ICE Law, a UK legal firm specialising in personal injury and employment claims, approached us to refresh their brand and build a user-friendly website. The aim was to reflect their professionalism and empathy while making their services more accessible to a diverse audience.
Challenges
ICE Law struggled with outdated visuals and an unclear brand voice. Their legal content was dense, making it difficult for everyday users to engage, especially those in vulnerable situations. Building instant trust and empathy through the digital experience was essential.
Solutions
We introduced a dual-brand system: a formal logotype for legal authority and a friendly, superhero-style mascot for client outreach. Using the StoryBrand framework, we crafted clear, compassionate messaging. The website was designed to be clean, accessible, and conversion-focused, with intuitive navigation and multi-lingual support to ensure ease and comfort for every visitor.
Branding
The client wanted to establish a strong and trustworthy online presence for their injury claims expert website. To achieve this, they requested a professional logo that reflects the seriousness and credibility of their services, along with a friendly mascot designed to create a more approachable and less intimidating experience for users navigating what can often be a stressful process.
7E55FF
6A6BFF
1593FF
424242
TYPOGRAPHY
Headline 01 | Nexa Heavy
Aa
Nexa
Headline 02 | Gilroy Bold
Aa
Gilroy
Bodytext | Gilroy Regular
Lorom ipsum dolor sit amet, consectetur adipiscing elit. Morbi nec laoreet dolor. Donec lobortis in diam commodo aliquam. Sed vehicula, ligula id maximus tempus, mi quam condimentum purus, at scelerisque neque ante nec lacus.
Mascot
In addition to the logo and mascot, we also created custom illustrative doodles for their email signature profiles. These playful yet professional elements were designed to maintain brand consistency while adding a personal, approachable touch to their communications.
WORDS
THAT
BREAKS
THE ICE
Tone of voice
ICE Law uses a playful, pun-laced tone of voice that reflects the brand’s chilled, approachable personality. The language is friendly, lighthearted, and slightly cheeky — a deliberate move away from traditional, intimidating legal jargon.
WORDS
THAT
BREAKS
THE ICE
Cool Heads,
Warm Hearts
Our team at ICE Law offer chillingly good legal rep resentation
Your Queries, Our Chill Solutions
Message Us
We’re All Ears—And Ice!
Let’s Chill
and Chat
UI Language
