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SG NIRMAN MART

Industry

Purpose

Creative

About

SG Nirman Mart is a leading ISO-certified supplier and stockist of mild steel and structural steel products, based in Pune, Maharashtra. They serve construction, automotive, infrastructure, solar, and defense sectors across Western India with quality, reliability, and transparency

Challenges

The brand lacked cohesive print identity across brochures, banners, and invites, resulting in inconsistent messaging. Their collateral did not clearly highlight the breadth of steel products and industries served, limiting their marketing impact.

Solutions

Designed a unified print media system—brochures, posters, banners, and invitation graphics—that reinforced SG Nirman’s brand values: trust, industrial strength, and professionalism. Developed clear visual layouts to emphasize product range (e.g., hollow sections, coils, beams) and industry sectors (e.g., construction, solar, defense), improving clarity and engagement.

Exhibition
Assets

We designed a range of high-impact exhibition graphics aimed at turning heads in a crowded expo environment.

We used the brand’s visual language to ensure all assets looked cohesive and aligned — turning the booth into a strong extension of their marketing story.

Posters

The poster concept for the exhibition is designed to be visually engaging and meaningful. There are four posters displayed side by side on the wall, each featuring a distinct element of the company’s logo. When placed together in sequence, these individual pieces align perfectly to form the complete logo—turning the entire wall into a unified, impactful visual. This approach not only draws attention but also subtly reinforces brand identity through creative composition and spatial storytelling.