Packaging Design
Let’s see in depth breakdown of physical Packaging & Packaging Design.
You get to see closely all about:
1. What is Packaging Design?
2. Functions of Packaging Design
3. The most effective method to pick the best packaging for your product
4. How to design effective packaging for your brand
5. Some Packaging Design Inspirations
How about we clear up the definition, first.
What is Packaging Design?
In simple words Package design is the process of designing the packaging of products.
Process of Design of creating structure, visuals to carry, identify, protect, display and promote a product. It may vary from a simple box toa bottle or a label to an illustrated system of box and inner packaging. It’s the outer appearance of the product. Like a saying a book is judged by its cover. In a similar manner the packaging is all it takes to judge the product.
Packaging aspects are about size, color, shape. Closure, appearance, protection and how economical the product is? Convenience is another aspect.
The effects of packaging materials on the environment are increasingly being taken into consideration.
Packaging is the key one can remember the product; the visuals of the package one can relate to and connect through the brand.
Packaging design is built on brand values, user experience and consumer can connect. Package should be considerable as a motivation to purchase intent and repurchase consideration. One’s package should stand out between the whole lot of packages kept together in the shelf.
Whether it’s the Apple’s iPhone packaging, or any new Festive Chocolate packaging, creative tea bags, our eyes caught attraction to the creative ways and visuals in the store with amazing packaging.
Most of the brands and products has the utmost creative packaging, while some of it is terribly failed to grab eye balls. Packaging design is a skill or expertise require by the graphic designers or packaging designers.
Functions of Packaging Design
Packaging design has multiple functions and objectives to accomplish mainly these are:
Contain: Package has to hold the product, whether it is a box, any container, bottle, flask, or even the labels to get to its destination.
Identification: Package design serves as an identification/ branding of the product. It’s the identity of the product that which brand it belongs to and what product does it contain
Protect: The Package protects the product from the environment such as dirt, dampness etc. keep it safe inside.
Preserve: The package is designed such so that it can increase the shelf life of the product.
Carry: Distribution of the product from manufacturing unit, to the store, to the consumer the package has to transfer without the product has been affected.
Communicate: The package talks about the association of the brand, the category of the product, product description, marketing and nutritional factors etc.
Display: Display the product at the store, easy to grab attention, and motivates consumer to purchase.
Advertise: It also serves as a form of direct or indirect advertising for the consumer. people cannot buy at the first instance but they can remember the package and opt for it later on.
The most effective method to pick the best packaging for your product
It’s what’s on the inside that counts, but it’s amazing what good packaging can do for your product. Effective packaging can elevate your brand, justify a high price point, and serve as a key distinction between yourself and your competitors — and that’s just the beginning.
To understand why packaging is so important, you have to understand what your packaging communicates. There are a few fundamental elements of your product packaging: shape, design, materials, colors, and text. Each element communicates something about your brand both on its own and in relation to the entire package. These are things like:
- rand’s voice and values.
- Who your product is marketed to.
- What your product does.
Your packaging also conveys other information, such as its market value and, strange as it may appear, who the consumer can become if they use the product.
In the end, product packaging is all about marketing. The packaging design you choose will help consumers distinguish between your products and other similar products and will aid you in building brand recognition over time.
Packaging that is well-designed can also influence consumer behavior in your favor. For example, 72% of consumers say the packaging of a product influences their purchasing decision, and even more (81%) say it influences their gift selections.
Your packaging is an element of your branding & Marketing Strategy
It needs to:
1. Appeal to a well-defined buyer persona
2. Promote your product’s unique selling point
3. Communicate your brand’s identity
Evoking emotions is key.
Packaging is the most natural medium to make customer care about a product they haven’t yet bought.
A unique shape, pattern or color can set your brand apart from the competition it’s sitting right next to on the shelf. After you’ve caught the customer’s attention, the smaller elements take over. Copy, imagery and communication that built that rapport and trust between product and customer.
How to design effective packaging for your brand
But before you start designing your packaging…
Your packaging represents your entire brand. It informs the buyer about the product but also associates the product as being part of your brand.
So, your product and brand needed to be tied together on your packaging.
Make sure you’ve got the following on hand as you design your product boxes:
Brand logo
If this is your first venture into designing packaging for products, then the central piece of your product package design will more than likely be your logo. Either way, have your logo on hand and use it in your box design process. Make sure you use a high-quality vector file to avoid pixel blunder.
Colors
Along with your logo, you’ve probably got a handful of colors that your brand associates with. Echoing these colors onto your packaging is a great way to quickly convey your brand’s presence. Using one color palette in your store, on your product, on your website and on your packaging is a core element in branding consistency.
Fonts
Fonts are tricky, as a brand’s logo may be nothing more than its name in a specific font – Google, for example. But you may want to use a specific font to list your products USPs on your product packaging. In that case, know exactly what they are, the ideal weights for them as well as letter spacing.
Imagery
These little elements are often overlooked but really bring your entire design together.
Doodlo Design provides effective packaging design for your brands & product. Looking for a Packaging Design of your brand?
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